More Chinese travellers are pivoting from mass-market sightseeing to bespoke adventures to ring in the new year, fuelling a surge in demand for pet-friendly itineraries and winter excursions as service consumption defies a broader economic gloom.
“Tailored travel is gaining traction,” online travel platform Fliggy said in a December 23 statement, citing a shift towards immersive “experiences that go beyond sightseeing”, favouring more memorable moments and personalisation.
In particular, searches for specific niche trips such as aurora-viewing expeditions and pet-inclusive packages soared by 200 per cent for the coming holiday, year on year, according to the platform’s data.
