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The use of Generative AI (or GenAI for short) is on the rise, with many examples in some of the biggest games of the year using art, voice recordings, and narratives, just to name a few, now coming to light. For many players, a studio’s use of AI as a shortcut, instead of commissioning an artist, hiring a voice actor, or paying a writer to create assets for the final product, is something they actively don’t want to buy.
