Best of Tech Brands in Gaming: Readers’ Choice Series

Tech Awards 2025 Readers’ Choice Results – Part 8

You’ve read our picks in the Editor’s Choice series showcasing the best products of the year as tested by our editorial team, and now we present the results of the Readers’ Choice series that highlight the top tech brands and services in Singapore, as chosen by you.

This year, we have 52 award categories for polling, and after a month of compiling the results from thousands of our readers, we’re ready to share the outcome to help Singaporeans make an informed buying decision and highlight why these brands came out ahead.

This article is Part 8 (out of 8) and covers the nine awards that comprise the Best of Tech Brands in Gaming. Be sure to also check out the rest of the results from all the other categories that have been published previously.

Best Gaming Monitor Brand – ASUS / ROG

ASUS / ROG extends its lead in the gaming monitor space for another year, but what stands out in 2025 is how comfortably it stays ahead even as the market around it becomes more crowded and competitive. With 25.5% of the votes – up from 23% last year – ASUS benefits not just from brand recognition, but from having a monitor for almost every type of gamer. Whether it’s high-refresh esports panels, colour-accurate creator displays or the newer wave of OLED models, ASUS has remained a dependable “default choice” for many gamers.

Prism+, on the other hand, drops to third place, taken over by Acer Predator – but just barely. The Singapore brand still commands strong loyalty among gamers who want maximum screen size for their dollar, but 2025 brought tougher competition in the mid-range. Samsung and Dell’s Alienware, meanwhile, experienced a measurable dip. Despite being notable players in the monitor market and commanding much of the commercial sales volume, their dip in the gaming segment is likely due to both companies focusing on the high-end monitor market, and the lack of marketing and clear choices to differentiate for the low and mid-tier segments made it less appealing for mainstream gamers who were shopping on a tighter budget in 2025.

Brands such as MSI, Lenovo Legion, BenQ/Zowie, and AOC maintain steady, modest traction, often appealing to niche segments like competitive FPS players or students watching their budgets.

Best Gaming Keyboard & Mouse Brand – Razer

Razer takes the top spot in 2025 with 25.2% of the votes, nudging past Logitech after trailing it slightly the previous year. The shift isn’t surprising – Razer spent much of 2025 strengthening its lineup with lighter, faster optical switches, improved wireless reliability and broader adoption of its “no-frills” productivity–gaming hybrids.

Logitech slips from 26% to 22.9%, with those shares largely absorbed by Razer and ASUS / ROG. Its core products remain well-loved – particularly in the wireless mouse space – but 2025 felt quieter for the brand, with fewer headline-grabbing product updates for high-end gamers. Meanwhile, ASUS’ ROG climbs from 18% to 20.3%, buoyed by aggressive launches of compact gaming keyboards and high-DPI mice that continue to resonate strongly with esports-focused gamers.

Armageddon, another homegrown brand, also sees a slight but healthy movement – rising from 8% to 8.5% – thanks to its value-for-money bundles and expanding presence among students and first-time PC builders. Ducky, Corsair, Cooler Master, SteelSeries and BenQ/Zowie remain steady at the lower end, each serving niche preferences such as hot-swappable boards, ergonomic shapes or competitive FPS tuning.

Best Gaming Headset Brand – ASUS / ROG

ASUS’ gaming sub-brand ROG takes the top spot for Best Gaming Headset Brand in 2025 with 14.4% of the votes, overtaking Razer’s narrow lead from the previous year and the brand’s first-ever pole position win in this segment. Its steady push in releasing consistently capable headsets – paired with marketing efforts that keep ROG gear top-of-mind among gamers – clearly paid off. Visibility plus performance is a powerful combination, and ROG benefitted from both this year.

Razer, meanwhile, slips from 16% to 14.3%. The Kraken and BlackShark V2 families remain well-liked, but fewer gamers seemed aligned with Razer in 2025. With more brands offering lighter frames, better microphones and improved spatial audio at competitive prices, Razer’s once-comfortable foothold faced stronger pressure than before.

JBL remains steady at around 10% while Logitech dips slightly from 11% to 9.5% – a sign that its focus on productivity-leaning audio may have left the gaming crowd wanting more. Sony and Bang & Olufsen (B&O) each carve out niche appeal: Sony, with its PlayStation-skewled options under the INZONE branding, jumped out of nowhere, while B&O, with premium builds, targets hybrid work-and-play users.

Lower-tier brands such as Creative, Armageddon, Sennheiser and SteelSeries hold consistent but modest shares, seemingly contented to cater to fans of specific tuning profiles or price brackets.

Best Gaming Desktop PC Brand – Aftershock

Aftershock claims the top spot in 2025 with 24.4% of the votes, edging past ASUS / ROG by a margin that was previously reversed in 2024. The shift isn’t surprising: 2025 was a strong year for the Singapore-based PC builder, with continued momentum around full-custom water-cooled systems, quieter high-end builds, and faster turnaround times for mainstream configurations. That mix of personalisation and build variety continues to resonate with PC gamers who want something a little more “their own” without building it themselves.

Similarly, another homegrown brand, Dreamcore, saw a notable uplift compared to the previous year. Even if the vote slice it commands is still small, it’s a considerable showing considering the vote share commanded by much more entrenched players like MSI and Lenovo.

ASUS / ROG, on the other hand, holds steady at 23.1% but loses its slight lead from the previous year. Personally, I thought the brand’s prebuilt desktops remain visually distinctive and performance-driven, though 2025 saw fewer significant updates to its desktop lineup compared to its laptop and components divisions. Dell’s Alienware also takes a noticeable dip from 13% to 10.3%, likely due to slower hardware refresh and new, eye-catching products release.

Best Gaming Laptop Brand – ASUS / ROG

ASUS / ROG is our readers’ choice for gaming laptop again this year, even strengthening its position from 27% to 28.5% of the total votes. The brand’s continued dominance in 2025 was certainly helped in large part by refreshed Strix and Zephyrus models that were well-received by critics (including us) and gamers. It’s also one of the few, if not the only, brand that has a wide gamut of gaming laptops that cater to gamers with a budget to those that wants a GeForce RTX 5090 Laptop GPU chip inside an 18-inch chassis. Let’s also not forget that ROG is also not afraid to experiment – the ROG Flow Z13 is a prime example of gaming laptop innovation at its best.

Aftershock sees an uplift too, rising from 16% to 17.5%. Its growth is a sign that specialist local builders continue to resonate with gamers who prioritise value-for-money configurations, and its strong presence at major tech shows certainly helped too.

Dell / Alienware on the other hand, record softer numbers this year – dropping from 15% to 12.2%, while Acer moves slightly up from 10% to 10.3%. Both brands leaned heavily into premium-tier models in 2025, but I suspect the lack of standout launches in the mid-range – where much of the gaming laptop demand now sits – meant fewer reasons for voters to rally behind them. Lenovo Legion also dips slightly, compared to its momentum in 2024.

Best Gaming Handheld Brand – ASUS / ROG

Our Best Gaming Handheld Brand category is a first in 2025 and arrives at a time when portable PC gaming is finally hitting mainstream momentum – and ASUS ROG takes a commanding lead with 45.7% of the votes. The win is hardly surprising. The new ROG Xbox Ally X has become the face of Windows-based handheld gaming, thanks to an exclusive partnership with Microsoft (it developed a custom version of Windows 11 for the handheld) and a solid and ergonomic build. You can read our review here. ASUS also doubled down on retail visibility in Singapore, making both the ROG Xbox Ally X and the slightly scaled-down ROG Xbox Ally devices far easier to try and buy than competing handhelds in this list.

Lenovo’s sub-brand Legion scoops up second place with 21.2%, which isn’t surprising too, since its Legion Go and the newer Legion Go 2 are great alternatives to the ROG’s devices with its detachable controllers and impressive OLED display. These features have clearly resonated with gamers who want a Switch-like experience without compromising PC power. Valve’s Steam Deck secures 20%, still a strong number for a device that’s more than two years old now, and also considering its official retail support in Asia remains limited. Its stability, Linux-based SteamOS flexibility, and enormous game compatibility on Steam make it a favourite among hardcore gamers.

MSI rounds out the top four at 13.1%, trailing Valve despite being the newest challenger in this space. The Claw A8 (AMD) and Claw 8 AI (Intel) aren’t lacking in specs, but without a stronger marketing drive or wider retail visibility, it’s been tougher for MSI to register in the minds of gamers.

2026 will be an interesting year for this space, with next-gen low-power APUs on the horizon and cloud gaming integration becoming more common. That means PC gaming handhelds are likely headed toward being lighter, cooler, and far more efficient than what we have today. ASUS / ROG will probably hold on to their lead, but the real question is whether they can widen that gap – or if Lenovo, Valve, and other fast-moving newcomers will start clawing into that advantage once the next wave of hardware lands.

Best Gaming Console Brand – Sony

Once again, Sony holds onto the top spot for Best Console Brand with 45.7%, though its lead has narrowed just a tad, as compared to last year’s 47%. Much of that dip can be traced directly to Nintendo’s surge from 37% to 40.2% – a momentum fuelled almost entirely by the excitement around the long-awaited Switch 2 and the rollout of the Nintendo eShop in Singapore. Singaporeans always have a soft spot for Nintendo’s first-party catalogue, and the combination of fresh hardware and official local support was enough to shift sentiment in a big way.

Microsoft’s share also slides slightly from 16% to 14%, but what’s remarkable – and surprising – is how Xbox continues to hold a double-digit footprint here despite virtually no marketing presence in Singapore. With zero local campaigns, no regional showcases, and a hardware lineup that didn’t see major refreshes in 2025, Xbox’s staying power speaks to the strength of its ecosystem – namely Game Pass, cross-platform convenience, and perhaps its smart partnership with ASUS on the ROG Xbox Ally line of gaming handhelds (see above).

Looking to 2026, Nintendo enters the year with a serious tailwind as Switch 2 availability improves and more next-gen titles land. Sony, meanwhile, will likely lean on its blockbuster exclusives and continued PlayStation 5 Pro momentum to defend its position. Xbox’s future in Singapore remains the wildcard: a single strategic move – be it hardware revision (whether done on its own or with another hardware partner), or a renewed push for cloud gaming – could make this chart next year more interesting.

Best Gaming Publisher for PC & Consoles – Nintendo

It’s been immensely challenging for publishers attempting to dethrone Nintendo as our readers’ favourite for the Best Gaming Publisher for PC & Consoles category year after year, this time holding 14.1% of the votes in 2025. That’s slightly down from last year’s 15%, but still enough to stay ahead of a very tight pack. The continued momentum from the Switch 2 and the accompany titles like Mario Kart World and Donkey Kong Bananza launches kept Nintendo firmly in mind for players this year. Epic Games, meanwhile, climbs to 12.8% and secures second place, possibly helped by Fortnite’s continuous reinventions and its battle with giants Google and Apple might have even earned it some sympathy votes.

Sony Interactive Entertainment and Electronic Arts remain close contenders at 10.5% and 10.3% respectively. Both saw mild dips compared to 2024 – likely due to fewer tentpole releases and the industry’s ongoing shift toward longer development cycles. Activision Blizzard (9.0%) holds steady despite the turbulence of integration under Microsoft, suggesting Call of Duty still carries substantial weight among local players.

Capcom’s 6.8% slice reflects a quieter year after its strong run of remakes, while Bandai Namco, Valve, Square Enix, Ubisoft, and others each occupy the mid-single digits with largely incremental changes year-on-year. Even Microsoft Studios, despite limited marketing in Singapore and a relatively restrained first-party calendar, still manages 3.6%.

Best Gaming Publisher for Mobile – Gameloft

Gameloft climbs into first place this year with 22%, nudging it past last year’s winner Apple Arcade. Its steady cadence of releases across long-running franchises like Asphalt and Disney Dreamlight Valley, and its ability to keep casual and mid-core players engaged seems to have paid off. These titles aren’t flashy but do have the kind of predictable reliability that mobile gamers respond to.

Apple Arcade follows closely at 21.7%, still a major force but no longer holding the commanding lead it enjoyed in 2024. As 2025 rolled on, more gamers seem to gravitate back toward free-to-play ecosystems that have broader social reach, a space where Apple’s curated subscription library can’t always compete.

The mobile gaming space is crowded, and this year’s results make that clearer than ever. Tencent edges upward to 13.8%, likely carried by the momentum of PUBG Mobile and the recently launched Honor of Kings here. Riot Games holding steady at 12.5% is an interesting one, especially since the studio is still more closely associated with its PC hits like League of Legends and Valorant. Could the success of Arcane on Netflix have played a part? Quite possibly. Whenever a franchise lands well outside of gaming, it tends to pull fresh attention back to its titles – in this case, League of Legends: Wild Rift for iOS and Android platforms.

Meanwhile, Moontoon (7.7%), Zynga (7.2%), and Mihoyo aka Hoyoverse (7.0%) show small but steady growth, thanks to their respective evergreen titles like Mobile Legends: Bang Bang, Words with Friends and Genshin Impact.

That wraps up the Readers’ Choice voting segment for the Best of Service Providers, but don’t forget to check out the results in these other categories:-

Lastly, don’t forget that we’ve also published our Editor’s Choice results here to help you get the best of the best gear.

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