The weird, sprawling saga of Warner Bros. Discovery just dropped another major plot twist, as Netflix has seemingly emerged victorious in the bidding war over the company. This means that Netflix, already one of the biggest entertainment companies in the world, will now control the film and TV rights to franchises like Harry Potter, Game of Thrones, and, of course, DC. Batman is now a Netflix character (provided the acquisition is approved by federal regulators, that is).
This new deal raises many, many questions about the future of Warner Bros. as a studio and what this means for theatrical distribution, many of which will only be answered in the months and years to come. But for many superhero fans, the biggest question is what this all means for DC Entertainment, a company that has already experienced more than its fair share of turmoil in recent years. Let’s explore why the best-case scenario for DC right now is simply business as usual.
A Decade of Turmoil at DC
DC’s leadership has been nothing if not tumultuous over the past decade. Back in 2016, Warners ushered in the era of DC Films, with Geoff Johns and Jon Berg serving as co-chairmen of the division. But after films like Batman v Superman: Dawn of Justice and Justice League underperformed, Johns stepped down in favor of Walter Hamada in 2018.
Despite the success of 2018’s Aquaman and 2019’s Joker, the DC brand remained on rocky footing, leading Hamada himself to leave the company in 2022. Thus began a brief bloodbath where several parties jockeyed for control of DC’s future, including Black Adam star Dwayne Johnson. Only in 2023 did things settle down when James Gunn and Peter Safran were announced as the new co-CEOs of the rebranded DC Studios and the sun finally, officially set on the DC Extended Universe.
Nor has this behind-the-scenes chaos been limited to DC’s film and TV division. The publishing side has also seen some big shake-ups in recent years. DC Entertainment President Diane Nelson left the company in 2018. In 2019, DC laid off approximately 3% of its staff, and co-publisher Dan DiDio left the company later that year, cutting short plans for the controversial 5G initiative that would have replaced DC’s iconic cast of heroes with a new generation of characters. Currently, DC’s publishing division is overseen by President, Publisher, and Chief Creative Officer Jim Lee and Editor-in-Chief Marie Javins.
In short, this is a lot of chaos for any one company to endure in such a relatively short span of time. There’s been a tangible lack of consistency and direction behind the DC brand for a long time now. Just look at the latter years of the DCEU, with the company afraid to leave behind the foundation established in Zack Snyder’s films but simultaneously failing to build on that foundation in a meaningful way. And all the while, box office returns steadily plummeted.
Meanwhile, DC continued to struggle in other media. 2024’s Suicide Squad: Kill the Justice League proved that even the mighty Rocksteady can miss with the DC brand. Over on the comics side, while the 5G reboot and its accompanying revamped DC timeline were certainly ambitious, they threatened to undo all the goodwill DC had only recently recaptured through the DC Rebirth initiative.
