Why founders of Hong Kong restaurant Francis looked to South Europe for new spot Carmela

Why founders of Hong Kong restaurant Francis looked to South Europe for new spot Carmela


When James Ward launched Francis, on St Francis Yard in Wan Chai, he and his partners simply adopted part of the street name on which the restaurant was located. Their second restaurant, in Central, was called Francis West.

With their new restaurant Carmela, in Sheung Wan, they had to do a little more work in creative branding and strategy.



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