Xbox CEO’s 25th Anniversary Message Is About AI, Even If She Won’t Say It

Xbox CEO’s 25th Anniversary Message Is About AI, Even If She Won’t Say It


As Xbox celebrates its 25th anniversary, Xbox CEO Asha Sharma has shared her thoughts on where gaming is going over the next 25 years, and people are saying her message is really more about pushing AI.

Sharma said modern games demonstrate the “heights of human craft in ways unimaginable just decades ago.” However, the costs, resources, and risks that companies need to take on have “grown just as dramatically,” she said.

“As a result, too many ideas never become games, and too many games fall short of what their creators imagined. For decades, this has been the unavoidable tradeoff of ambition. We must change this,” she said.

The 25th anniversary of Xbox has been rough for the company.

Historically, to create anything at scale required immense resources, but Sharma said that’s changing. Without saying AI, Sharma said it won’t be long until a single person can “wield capabilities that once required entire nations.”

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