Heritage businesses attract new customers under NHB scheme, but challenges remain

“Sometimes, as a family, it is difficult for us to tell one another certain things. Having an independent third party helped us have those conversations in a more structured and objective way,” he added.

Under the Heritage Business Scheme, the eatery has also received professional photography and marketing support to help attract younger customers.

Mr Hazmi estimated that sales increased by about 5 to 7 per cent after the company began using the new photographs in its marketing.

Overall, the business also saw sales grow by an estimated 10 to 15 per cent over the last two years, although Mr Hazmi said price increases to cope with inflation had also contributed to the growth.

He said being recognised as a heritage business had helped bring in new customers who discovered them through the scheme’s branding.

But beyond attracting customers, Mr Hazmi is concerned about ensuring the business survives.

He hopes to encourage the fourth generation of his family to take over the reins.