Despite a slow start and failed attempts at marketing, the owner of a small beverage shop in Serangoon is not giving up.
In an interview with BestFoody posted to Instagram on Sunday (Oct 25), Pradeep Pannirselvam, who owns coconut shake shop Coco Fwens, shared that he had spent over $6,000 on food bloggers and Telegram groups to advertise his business, yet it amounted to nearly nothing.
The store opened seven months ago in March.
When business wasn’t brisk, with some days seeing only four cups sold, Pradeep decided to engage food bloggers to help promote his shop.
He paid over $3,000 but gained no traction from the publicity.
Later, he paid around $3,000 for a single promotional post on a Telegram group.
There was no traction from that marketing effort either.
“Before signing up, they showed impressive results and promised good exposure. But after spending the money, the response was almost zero,” read the caption accompanying the post.
“Honestly, it hurts. For a small business like ours, $6,000 is a lot of money. That money could have helped us survive a little longer.”
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