Google to launch age assurance in Singapore to strengthen online safety for kids and teens

Responding to parents’ concerns

A recent survey on digital parenting in Singapore highlighted that parents remain worried about children’s exposure to harmful or inappropriate content online. Google’s new solution directly addresses those fears by introducing a proactive, built-in barrier that complements existing parental tools.

Community advocates welcomed the move, noting that while technology is not a replacement for guidance, safety-by-design measures like age assurance are powerful levers that help create more trusted digital spaces. Parents also expressed relief that children will no longer be able to bypass simple age gates, describing the rollout as a thoughtful and necessary layer of protection.

Creators for Impact: Raising awareness through content

Alongside product updates, Google is also investing in education through the YouTube Creators for Impact 2025 programme. Now in its fourth year, the initiative will see six local creators, Alderic Teo, Avi Dixit, Jamie Lim Yin Yin, Lingyi from Wah!Banana, Mathilda Huang, and Ryan Tan from Overkill Singapore, produce content to raise awareness about cyberbullying, harassment, and other online harms.

These creators will undergo expert workshops and dialogue sessions before releasing videos aimed at sparking conversation and providing resources that young audiences can relate to and trust. Since its launch in 2022, Creators for Impact has grown into an Asia-first programme that empowers creators to drive positive digital change.

A shared responsibility

Google emphasised that protecting children online cannot be achieved by technology alone. It requires a whole-of-society effort involving families, educators, communities, and industry players working together. With age assurance solutions, Google is adding a new layer of built-in protection while continuing to offer tools such as Family Link, supervised experiences on YouTube, and the Be Internet Awesome curriculum.

For parents, educators, and young users alike, these steps signal a stronger, safer digital ecosystem — one that helps children harness the benefits of technology confidently, while minimising the risks of harmful online experiences.