Negroni Week returns for its 14th edition, running from September 21 to 27. Launched in 2013 by the US-based Imbibe Magazine, the annual celebration has grown into a worldwide drink-for-a-cause movement. More than US$5 million (HK$39.2 million) has been raised to date, with proceeds supporting the work of the Slow Food global movement.
This year marks the programme’s most extensive Asia-Pacific presence yet, with visiting bartenders appearing across 18 venues in mainland China, Hong Kong, Macau, Thailand, Vietnam, Singapore, Malaysia, Indonesia and the Philippines.
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