Hasbro has responded to the Department of Homeland Security’s recent AI-generated social media posts that used the likeness of the Hasbro-owned character, Transformers’ Optimus Prime, to promote its deportation program, stating that DHS’ posts were created without their consent.
One DHS ad is an AI-generated fake movie poster for “Transformers: Age of Deportation” featuring Optimus Prime with DHS and ICE insignia.
A second DHS post showed Optimus face to face with a Sikh man, declaring, “Self-deport or find out” and “America for Americans. Get off our roads; you don’t know how to drive Mr Singh.” That post – which the DHS has since deleted – was widely blasted as being blatantly racist.
Hasbro responded Thursday with the following statement on their Instagram account:
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