For more than three decades, Pokemon and its various card and video games have enjoyed sustained popularity around the world. And at least one prominent collector and investor–Griffin Gaming Partners co-founder Peter Levin–believes that Pokemon’s enduring appeal not only extends to the present, it could continue even if the world suddenly came to an end.
“Pokemon is a global phenomenon,” Levin told The Hollywood Reporter. “I’m absolutely convinced that if the world suffered an apocalypse tomorrow, the following day the global currency would be Pokemon cards. Pokemon cards are beating the S&P 500 by 3,000%. Emanating from Japan, it really took hold around the world in the late ’90s and early 2000s. It then had a zenith moment and then a nadir moment, and ever since then, it’s been on a parabolic growth curve.”
