More consumers are choosing whole wheat bread over white bread in the interest of health. But many products sold as whole wheat bread are not what they appear to be. To identify genuine whole wheat bread, consumers should check whether whole wheat flour is listed as the first ingredient.
Some “whole wheat” bread products are made primarily with refined wheat flour, with a small amount of whole wheat added and caramel colouring – or other colourants – to give the bread a darker appearance.
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