NEW SOCIAL MEDIA CODE
The OCHA Office will also introduce a new code for Facebook, Instagram and TikTok, which are assessed to pose the highest scam risk among social media services in Singapore.
In 2025, these platforms accounted for about 30 per cent of total scam cases, with Facebook alone accounting for about 18 per cent.
SPF said a key concern was the use of advertisements to target potential victims, adding that social media platforms profit from publishing advertisements and must ensure that their content is not used to further a crime.
Under the social media code of practice, platforms will have to prevent advertisements from being published to Singapore users if there is a reason to suspect they are being used to further a scam.
This includes checking for practices such as URL cloaking, which can be used to hide a destination website’s address, as well as other suspicious content.
They will also have to promptly remove suspected scam advertisements that are accessible to Singapore users, including those reported by users.
In addition, the platforms need to verify the identities of advertisers by conducting checks against government-issued records before allowing them to publish advertisements targeting Singapore users on their platforms.
They will also have to prevent advertisements offering financial services or products to Singapore users unless the advertiser is licensed to offer them in Singapore by the Monetary Authority of Singapore or another applicable authority.
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