Grand Theft Auto VI: An Extended Look will hopefully give us the first proper gameplay reveal for GTA 6 — and it will be exclusive to Netflix for six hours. This unprecedented marketing beat has drawn criticism from some who have said Rockstar is effectively paywalling a video game trailer. Meanwhile, many questions remain. Is this extended look along the lines of a standard gameplay trailer? A mini GTA 6 documentary? A Netflix show? Something else entirely? Strauss Zelnick, boss of Rockstar parent company Take-Two, is keeping his cards close to his chest. But in a new interview with IGN, he said everyone will tune in regardless.
Rather than a straightforward GTA 6 Trailer 3, this special event showcase sounds like it will offer fans a far deeper dive on Rockstar’s highly-anticipated blockbuster — over a year after the publisher released GTA 6 Trailer 2. Grand Theft Auto VI: An Extended Look will be available to stream via Netflix on Thursday, August 27 at 12pm Pacific / 3pm Eastern / 8pm UK, six hours before it goes live on YouTube at 6pm Pacific / 9pm Eastern on August 27, or 2am UK on August 28.
“I think Rockstar felt that a Netflix release would be a great way to show off the extended trailer,” Zelnick told IGN, without going into specifics on the deal between the streamer and Rockstar itself. “Six hours later it will be available on Rockstar’s YouTube channel and I think ultimately on many other outlets,” he continued. “And I think this is an example of Rockstar trying new things and marketing the title and I hope there’s much more to come.”
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