Tay, however, noted that “managing public expectations and addressing occasional criticism requires careful navigation”.
“Some audiences question whether humorous content is appropriate for law enforcement communications or perceive such efforts as indicating that the police have excessive downtime,” said Tay.
“This necessitates consistently demonstrating how our engaging approach directly serves legitimate public communication and safety objectives, rather than being merely entertainment-focused.”
THE MOST EFFECTIVE PLATFORMS AND STAYING RELEVANT
With STB and the SPF acing the social media game so far, what insights have they picked up along the way? And in a space where trends come and go in the blink of an eye, how do they plan to stay relevant?
Both agencies agree that Instagram and TikTok have proven to be effective platforms when it comes to engaging audiences.
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