eToro adds 50 ETFs targeting Singapore investor demand

SOFIAH NICHOLE SALIVIO

News Editor

eToro has added more than 50 exchange-traded funds to its platform, selecting the new products with Singapore retail investors in mind.

The expansion includes funds focused on Asian markets and sector themes that have drawn interest from users in Singapore. The range covers clean energy, healthcare, biotechnology and emerging technologies, alongside market-specific exposure to South Korea, Taiwan and Japan.

The products are available worldwide across the platform, although the latest batch was assembled around demand patterns identified among investors in Singapore. The move expands the platform’s ETF offering as it aims to match local preferences with a broader set of listed funds.

Yaki Razmovich, Managing Director of Singapore and Asia at eToro, said the additions were shaped by research and discussions with users in the market.

Show More

“Our mission is to open the global markets for everyone, and investors around the world have different demands. That’s why we are in constant dialogue with local users to understand what they need to build their portfolios. Based on our research, Singaporean investors are tech-savvy and keen to diversify globally. This new batch of ETFs reflects our close engagement with our community and their interests, whether it’s targeted exposure to China’s clean energy, healthcare and biotech sectors or new technologies that are emerging globally,” Razmovich said.

eToro said it used a two-part approach to select the funds. One focused on adding more direct access to Asian markets and sectors attracting investor interest, while the other centred on thematic products requested by users.

Survey data cited by the platform showed stronger international diversification among retail investors in Singapore than the average across the 13 countries in its latest Retail Investor Beat. According to the survey, 35% of Singapore respondents had exposure to emerging markets, compared with 16% globally. Some 27% had exposure to China, against 12% globally, while 14% had exposure to Japan, compared with 10% globally.

Technology also featured prominently in the findings. The survey found that 57% of Singapore retail investors had invested in the sector, compared with a global average of 45%, while 27% said they were most likely to increase investment in technology.

Shift in focus

The additions come as market participants reassess geographic exposure, according to eToro’s market commentary. That has included growing interest in economies linked to semiconductor supply chains and artificial intelligence infrastructure.

“We’re observing a significant trend where investors are rotating out of the US and looking for opportunities elsewhere. There is increasing interest in markets like South Korea and Taiwan, which are key for the AI semiconductor industry. This new suite of ETFs provides our users with the tools to act on these trends, offering targeted exposure to some of the most exciting and fast-moving economies and sectors in the world,” said Zavier Wong, Market Analyst at eToro.

The Retail Investor Beat survey was based on responses from 11,000 retail investors across 13 countries, including 1,000 in Singapore. Respondents were defined as self-directed or advised investors who held at least one investment product and did not need to be users of the platform.

eToro has more than 40 million registered users across 75 countries. Founded in 2007, the group offers access to a range of investment assets and approaches, including direct trading, portfolios and social investing tools.

The new ETFs span themes such as autonomous electric vehicles and biotechnology, as well as country and regional exposures tied to North Asia. eToro said it is already working on another batch of ETFs based on continuing feedback from its user community.