Had enough of swish but samey high-end hotel chains? These days it can be quite difficult to tell one stay from another, even at the luxury end of the market. Clearly enough people have noticed as there is now an increasing number of smaller chains whose properties reflect more local flavour, and who offer a homelier and more personal touch.
If this sounds more your style, then look out for these names when booking your next getaway.
Aethos Hotels
Known for its mindful hospitality concept, this experience-driven brand especially targets millennials.
