K-pop star Sandara Park announces partnership with David Yong’s Power Entertainment in Singapore

K-pop star Sandara Park announces partnership with David Yong’s Power Entertainment in Singapore


In addition to Power Entertainment, Park also plans to work with three unnamed partners in the future for other regions.

“With these partners, I’m hoping to achieve localisation and go closer to local fans and give a better experience…I’m really excited,” she elaborated.

For Park, her vision for this “better experience” is one where she provides “an experience that highlights the culture and characteristics” of each region and country, instead of “everyone experiencing the same concert or content”.




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