Singapore proposes mandatory notification when firms use personal data for AI training

Singapore proposes mandatory notification when firms use personal data for AI training


SINGAPORE – Organisations that use personal data to train generative artificial intelligence models must clearly notify users affected under proposed new rules.

The Personal Data Protection Commission (PDPC), which consulted the public on the rules, said this is a necessary safeguard against the misuse of consumer data to train completely unforeseen services such as financial profiling.

In its proposed advisory guidelines, PDPC said organisations should issue AI-specific notifications instead of relying on broad privacy notices that personal data may be used for purposes such as “new product development”.

The proposed rules come as businesses – from banks and insurers to retailers and social media platforms – increasingly deploy their own generative AI models to personalise services and improve products.

“Individuals may rightfully have concerns over their personal data of a more sensitive nature being exposed, reconstructed and/or disclosed to third parties from generative AI models,” said the PDPC in its consultation documents. The one-month public consultation closed on July 1.

Personal data could include names, e-mail addresses, video and voice recordings, transaction history and location data.

A visible AI-specific notification could be an in-product pop-up, or a dedicated webpage. AI-specific notifications should carry detailed information on what the generative AI model does and the personal data it ingests.




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