SINGAPORE: The FIFA World Cup may be taking place thousands of kilometres away, but its impact is being felt on football pitches across Singapore.
Youth football academies told CNA that interest in the sport has surged since the tournament began earlier this month, with more children being enrolled in training programmes after watching their heroes compete on the world stage.
Retailers are also benefiting from the football frenzy, reporting strong growth in sales of youth jerseys, football boots and World Cup collectibles.
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