SINGAPORE – Seniors from lower-income homes will be able to add more fresh protein to their diet under an expanded programme by the charity arm of FairPrice Group.
FairPrice Foundation’s Protein Pledge initiative for the underprivileged will now include distribution of a second item – milk, said FairPrice Group in a statement on June 25.
Protein Pledge was launched in 2025 to distribute $1 million worth of fresh protein to vulnerable communities across Singapore by 2030, starting with egg supplies to around 46,000 beneficiaries in 2025.
The addition of milk will first be piloted with senior beneficiaries of FairPrice Foundation’s charity and community partners.
Along with the initiative’s expansion, FairPrice Group will also roll out a special promotion, where seniors can purchase key essentials at discounted prices during the last week of the month at all FairPrice Xtra outlets.
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