Apple is reportedly planning a rebrand of its 2027 iPhone lineup to mark the device’s 20th anniversary.
According to Omdia Chief Research Heo Moo-yeol, Apple could launch the iPhone 20 Pro, iPhone 20 Pro Max, and a second-generation foldable iPhone in the second half of 2027.
While Heo did not reveal the reason behind the name change, it’s speculated that Apple may use the rebrand to reset the naming convention and refresh the iPhone lineup.




