An expansion of visa-free entry, the buildout of transportation networks and growing travel interest within China’s borders – including among budget-conscious citizens – are positioning the country to become the world’s top tourism market, analysts said.
China’s travel sector, valued at US$1.8 trillion last year, could reach US$3.5 trillion by 2036, the World Travel and Tourism Council (WTTC) trade association said in its 2026 Economic Impact Research report released on June 3. The United States’ tourism market, currently the world’s largest, came to US$2.63 trillion last year, according to the report.
The council calculated that more than 68 million international visitors entered the country last year, up 15.5 per cent from 2024, and said that travel throughout China is undergoing an “accelerated expansion”.
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