World Cup merchandise race heats up as retailers grapple with sourcing challenges

World Cup merchandise race heats up as retailers grapple with sourcing challenges


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Another retailer, Crown Sports, said it has experienced minimal delays after beginning preparations months in advance. 

“We have to project (demand) much earlier, so if you lose that race, then you won’t get the item again,” its director Gori Johal told CNA. 

“(We) have to project properly, clearly before we place. So we take all these small details in these eight to 10 months before it arrives. A lot of detailed stuff goes into it and then we are waiting for the stock.”

Rather than stocking merchandise from every team, the store is focusing on those expected to attract the strongest demand in Singapore, such as Argentina, France, England, Portugal and Brazil. 




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