FairPrice widens price freeze to over 500 essentials until Aug 31

Group CEO of FairPrice Group Vipul Chawla said: “Our rapid response in April proved that freezing prices works to protect household budgets.”

But he noted that prolonged global uncertainties would require a deeper and more sustained commitment. 

“We are expanding our price freeze to more than 500 daily essentials because consistency in prices is the truest form of support we can offer for all in Singapore,” Mr Chawla said. 

“By keeping these daily necessities consistently affordable and firmly within reach, we want all shoppers to feel secure that their grocery budget remains protected month after month.”

NTUC secretary-general Ng Chee Meng also acknowledged that the rising cost of living was a “real concern”. 

“By keeping these prices consistent, families can better plan their expenses and worry less,” he said.

“NTUC and FairPrice Group’s social mission is clear. No worker and their family should face rising costs alone, and we will continue to stand with them through any challenges,” Mr Ng said.

FairPrice Group also said it roll out tailored support initiatives in the coming months to address the unique needs to seniors and vulnerable communities.