FairPrice supermarkets to freeze prices of 100 essential products for more than a month

According to FairPrice Group, more than nine in 10 CHAS Blue and Orange customers purchase products from this basket of 100 essentials.

“This price freeze is part of FairPrice Group’s wider commitment to keep daily essentials within reach for all, amidst the growing impact of economic and geopolitical volatility on Singaporeans’ daily lives,” it said in a media release.

FairPrice started as a single co-operative supermarket to keep staples affordable during the 1970s oil crisis. 

Its Group CEO, Vipul Chawla, said the latest initiative is rooted in this core purpose.

He noted that food and groceries make up over 20 per cent of the average household budget, and even more for lower-income families. 

“Through our price freeze and doubled weekly CHAS discounts, we are stepping up to help Singaporean households navigate these uncertain times,” Mr Chawla said.

“Our mission is to keep meals nutritious and healthy, regardless of market volatility. We made a promise 50 years ago to stand by Singaporeans in times of need, and we’re keeping that promise today by doing everything we can to keep essentials within reach.”