As Gardenia, Yeo’s and APB exit, is Singapore climbing the food chain or hurting its brand?

As Gardenia, Yeo’s and APB exit, is Singapore climbing the food chain or hurting its brand?


SINGAPORE: Recent moves by some homegrown food manufacturers to shift large-scale production out of Singapore are not a sign that the country is losing its shine, but that its role is evolving from being a producer of goods to a factory of ideas.

The shifts reflect a broader transition towards higher-skilled and higher-value roles in the industry, such as product development, market research and food safety, several food business experts said.

But at the same time, should more food production lines continue to leave the country, there is a risk of weakening the “Made in Singapore” brand as a whole.

Mr Saktiandi Supaat, chairman of the People’s Action Party’s Government Parliamentary Committee for Finance, and Trade and Industry, said this was a valid concern that should be monitored carefully. 

“Made in Singapore” carries meaning because consumers associate it with trust, quality, food safety and reliability, he said. 




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