Citibank has rolled out an enhanced limo booking process for Citi Prestige Cardholders, which bypasses the temperamental digital concierge in favour of a more straightforward approach.Â

We are pleased to bring you a more seamless travel experience. Booking your next airport limousine transfer is now simpler with the enhanced booking experience on your Citi Mobile App
-Citibank
There’s also good news for parents, as the cost of a child seat — which could be almost as expensive as a Grab ride to the airport — has been cut by more than 50%.
Citi Prestige enhances limo booking process

Citi Prestige Cardholders can now make their limo bookings by logging into the Citi Mobile App, navigating to their card page, and tapping the Prestige Limo button.Â
This will redirect them to the TBR Global website, where they can fill in their details, select the vehicle type and add-ons, and make payment.Â

Now, I don’t have a Citi Prestige Card (not since 2019), so you’ll have to forgive me if my knowledge of the booking process is somewhat fuzzy. But from what I understand, the previous system required customers to book limo rides through the Aspire Lifestyle digital concierge, which was buggy and frustrating. Many cardholders often had to call in to make their bookings, defeating the purpose of digital convenience.Â
This new process cuts out the Aspire layer, and based on early reports, works pretty well.Â
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