How Singapore outdoor brand Goliath makes affordable high-performance hiking gear tested in the Himalayas

That discipline is partly practical too. Minimum order quantities remain expensive, production lead times can stretch up to 80 days, and the brand’s bestselling hiking pants were sold out when CNA Lifestyle spoke to the founders.

For Wong, the response so far speaks for itself. “If people are sceptical, I’d point them to our reviews – you can tell they’re real,” he said. “We’re still learning, but we genuinely believe there’s room for outdoor gear that performs well without being out of reach.”

Wong says both founders are fully reinvesting into the business rather than drawing salaries. He hopes that, eventually, Goliath can grow into something larger than just an outdoor label.

During the pandemic, Wong founded Food for the Homeless Singapore, a ground-up initiative, which provided daily dinner deliveries and other essentials to homeless shelters at a time when they were overcrowded and struggling with limited resources. While running his own initiative, he also supported Bless Community Services and St Vincent Home.

“My goal eventually is for Goliath to reach a stage where we’re stable enough to give back more meaningfully to underserved communities and causes,” he said.