For now, the founders are intentionally keeping the product range focused. Beyond its shells, fleece jackets, hiking pants and merino layers, Goliath recently launched a lighter Stormshield Ultralight jacket aimed at trail runners and hikers in hot, humid climates like Southeast Asia. They are also exploring colder-weather gear and lifestyle accessories such as bags.
“We’ve already researched products like hiking poles and beanies,” said Wong. “But if we don’t think demand is fully there yet, or the product still isn’t good enough, we’d rather not launch it.”
Su added: “We want to be intentional about what we put out. As an outdoor brand, it’s important to think responsibly about production and demand.”
