Mr Yeo Eng Kuang, co-founder and brewmaster of The 1925 Brewing Co, said he does not expect the brand to be affected.
“Tiger Beer has already shifted its branding a couple of years back, instead of being brewed in Singapore, it has been changed to born in Singapore,” he said.
The company can still champion it as such, even after manufacturing in Singapore stops. “Just because it’s a local brand doesn’t mean it has to be made in Singapore.”
“IT MAKES PERFECT SENSE”
The commercial logic is hard to argue with. Rental, manpower and raw materials are all expensive in Singapore, said Mr Francis Khoo, managing director of Little Island Brewing Co.
