Why is everyone still obsessed with the ’90s? It was a ‘more hopeful’ time

Why is everyone still obsessed with the ’90s? It was a ‘more hopeful’ time


In London, there is a new bar called Bunga 90 themed on nostalgia, with an entrance through a mock-up Blockbuster-esque video store and bands like The Cranberries blasting over the loudspeakers.

This summer, the Oasis reunion tour sold out stadiums around the world. Former British Vogue editor Edward Enninful is curating a ’90s exhibition at the Tate Britain art museum to open next year. And on runways and at retailers, ’90s trends are omnipresent, such as checked skirts that look straight out of Clueless.

Nostalgia for the 1990s is not new. Experts say that 20 years is the general threshold for trends to cycle back, with two decades being the amount of time required to start feeling wistful about another era rather than seeing it as the recent past. Think about how the Americana musical Grease was released in 1978, but set in 1958.



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