ASUS is officially getting into the memory business – although perhaps at the worst possible time.
As first reported last December, the ongoing memory shortage has been rippling through the PC industry. A big part of the problem is that major memory makers have been prioritising higher-margin server and AI workloads, leaving consumer PC supply tighter and more expensive than before. With prices creeping up and little relief in sight, PC makers like ASUS are being forced to rethink how they secure critical components
During its recent ROG Day 2026 event in China, the company unveiled its first-ever ROG-branded DDR5 memory kit, called the ROG Phantom Blade DDR5 RGB 20th Anniversary Edition.
