Microsoft is continuing its drive to revamp brand Xbox with the launch of a feedback platform that gives fans the chance to vote on community requests. Predictably, the request with the most votes is a return to exclusives.
Microsoft’s multiplatform push may have increased sales (Forza Horizon 5, for example, has found significant success on PlayStation 5), but it has come at the expense of alienating hardcore Xbox fans, some of whom want Microsoft to return to Xbox exclusivity.
Earlier this month, it was reported that new Xbox boss Asha Sharma was “treading carefully” as she worked out what to do with exclusive games. Sharma, who replaced Phil Spencer as boss of Xbox earlier this year, has spent her first few months in the job making a number of significant changes as Microsoft works to win back the hearts and minds of its core gaming fans. Among them was the end of the controversial ‘This is an Xbox’ marketing campaign, quickfire new Xbox console features, and a Game Pass price cut.
Perhaps most significant of all, Microsoft has said it will “reevaluate our approach to exclusivity,” a tantalizing tease particularly for core fans who feel Xbox consoles have been devalued amid the company’s multiplatform push in recent years.
Fans, though, have made their feelings loud and clear already, using the new ‘XBOX Player Voice’ platform to push for exclusives.
“XBOX was built off of great game exclusives, you cannot sell any consoles without a reason to buy the console compared to your competition or even sending your tentpole games over to your competitor. BRING THEM BACK PLEASE!!!” reads the thread with the most votes so far (6,319). The comments within it are similarly vociferous. “If you really care about Xbox, you have to bring back exclusives,” one person said. “Xbox needs to have its exclusive games to differentiate itself from the competition. Exclusives work for Sony and Nintendo, so why would it be different for Xbox?” Another added: “Exclusive content and features (hardware or otherwise) make a platform stand out in comparison to the competition. Without those, why would anyone get into the XBOX platform and not other, more popular ones? Right now XBOX simply doesn’t stand out from the competition.”
