Aoyama is undoubtedly Tokyo’s most fashionable neighbourhood. Nestled between Harajuku, Shibuya and Daikanyama, the area is the city’s epicentre of cool. Home to independent boutiques, curated multi-brand stores and buzzy cafes, Aoyama attracts fashionable locals and in-the-know travellers.
The upscale area, however, has always lagged behind places such as Shinjuku and Ginza when it comes to luxury accommodation. This is set to change with the long-awaited arrival of Soho House Tokyo, at least for members of the famous private club who can now make the Tokyo outpost their base in the city.
Located on Aoyama Dori, a couple of blocks from Omotesando – the tree-lined avenue filled with landmark buildings housing the flagships of the world’s top luxury brands – Soho House Tokyo occupies part of the ground floor and four upper floors of Omotesando Grid Tower, a newly built high-rise.
