
In the wake of Saudi Arabia’s leveraged buyout of Electronic Arts for $55 billion, gamers upset by the takeover are planning to protest the publisher’s Redwood, California, headquarters on May 11 in cosplay.

In the wake of Saudi Arabia’s leveraged buyout of Electronic Arts for $55 billion, gamers upset by the takeover are planning to protest the publisher’s Redwood, California, headquarters on May 11 in cosplay.
A movement known as the Players Alliance HQ has announced its intent to “raid” EA’s headquarters on May 11 at 11 AM PT / 2 PM ET. The goal is to denounce Saudi Arabia’s Public Investment Fund (PIF) buyout of the publisher, with cosplaying gamers planning to unravel a 50-foot scroll of over 70,000 petition signatures on the Madden football field at the center of the campus. There appears to be a whole performance involved in the protest as well, with gamers dressing in suits and top hats portraying the “corporate villains” behind the deal. Further, a giant health bar prop will slowly deplete as supporters digitally engage with the protest, and a loot-box demonstration will reveal a range of prizes like mass layoffs, studio closures, and aggressive monetization.
According to the press release, Players Alliance HQ fears that, should the $55 billion deal go through (which would saddle EA with $20 billion in debt), the company could face pressure to cut jobs, replace employees with AI, and institute price hikes to recoup the losses of the buyout.
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