“Milli” references the word “millennium”, “which marks a significant passage of time and signals evolution, transformation, and new beginnings,” said Leong Sheen Jet, co-founder of The Proper Concepts Collective, which comprises Bae’s, The Feather Blade, Rappu and more. “At its core, the concept reflects how Singapore’s flavours, sounds, and social culture have and will evolve across generations.”



