Ms Shn Juay, CEO of dating platform Coffee Meets Bagel, noted that users today are often “paralysed” by endless options.
“When you’re presented with so many options … over time, your mind is just trained to think there’s always someone better, and you’re always looking for that someone better,” she said.
“And you may then pass on (profiles) that may be suitable for you or someone who you would have thought is attractive.”
Because of this, Coffee Meets Bagel limits users to about 20 curated matches a day and pushes them to move conversations offline quickly, or have their matches expire.
