This Singapore fashion label turns discarded kimonos from Japan into modern fashion pieces

However, as contemporary fashion overtook traditional dress in Japan, the kimono’s everyday relevance declined. Its perceived impracticality for modern wear has led to large volumes being discarded.

Yet this excess has also created opportunity. Numerous brands, both in Japan and abroad, have begun upcycling vintage kimono fabric into shoes, clothing, bags and accessories that resonate with younger consumers – proving that heritage textiles can still feel relevant and desirable.

The duo was also drawn to working on kimonos out of their personal appreciation for the traditional garment. “I’d been collecting vintage kimonos for a long time. They are something I always connected with – I loved how detailed and interesting each kimono felt, and how each piece held a specific story and memory. It’s an extremely versatile garment that I love layering with, and I wanted to share that style of fashion with more people through restoring these pieces,” said Suffian.

Chua developed an interest in the culture and history behind kimonos as he started adding them to his own wardrobe. “I used to be into streetwear and always wanted to find ways to incorporate Asian styles into that genre of fashion. Kimonos were the one style of clothing that perfectly fit that box for me,” he shared.

STAYING TRUE TO TRADITION