At a beachfront resort on Koh Samui, photo-obsessed travellers can book private sessions, with a dedicated photographer guiding them to the resort’s most camera-ready spots during a 20-minute shoot. Elsewhere, at Centara Life properties, late-night noodle bowls cater to regional tastes. Across Centara Hotels & Resorts, such offerings are becoming more tailored.
They reflect a shift towards Asian travellers – and their preferences – at a time when European visitors are staying away, reshaping demand across Thailand’s hotel sector.
Centara, with more than 50 properties, mostly in Thailand, is seeing fewer European guests as the conflict in the Middle East disrupts long-haul travel routes.
