You might not expect giving away a game for free would earn its publisher over a quarter of a million dollars, but that’s exactly what happened with Graveyard Keeper recently. Developer Lazy Bear Games and publisher tinyBuild gave away the 2018 medieval graveyard management sim for free from Thursday through Monday afternoon, and they’ve earned a pretty penny because of it.
“Many are asking if it’s worth it, to give away a game like this for free,” tinyBuild CEO Alex Nichiporchik said in a post on X. He noted the game earned over $250,000 through DLC sales — and that’s just on Steam, as tinyBuild doesn’t have the console figures yet. “So it makes sense when you have a lot of DLC.”
