As The Super Mario Galaxy Movie crushed the competition at the North American box office on its opening weekend, with an estimated US$130.9 million in ticket sales, this screen adaptation of the wildly popular Nintendo video game may have succeeded in enticing arguably the most prized film-goers to Hollywood today: children.
The five-day opening of the Super Mario sequel reached US$190.1 million domestically, and around US$372.5 million worldwide.
“This is a sensational opening for the second episode in an animation series,” analyst David A Gross of Franchise Entertainment Research says. “Family film-going is leading the industry now and these series are a lot of the reason why.”
