Killing "This Is An Xbox" Campaign Was New CEO's Decision, "Didn't Feel Like Xbox"

28/03/2026 1 Views

Xbox’s newly installed CEO Asha Sharma was the driving force behind Microsoft’s decision to quietly kill off the “This is an Xbox” campaign, according to a recent report by The Information. This has subsequently been confirmed by Microsoft. A spokesperson for the company told Windows Central that Sharma “retired” the marketing slogan because “it didn’t feel like Xbox.”

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Killing "This Is An Xbox" Campaign Was New CEO's Decision, "Didn't Feel Like Xbox"

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