It’s about to get a lot easier for creators on Facebook and Instagram to push products to their followers. Meta will now allow creators to include clickable shopping links for products directly in their Reels.
Brand partnerships and affiliate links, in which creators earn a portion of sales generated by their recommendations, are central to how creators earn money from Facebook and Instagram. But Meta has limited the ways in which they can direct their followers off-platform. As a result, creators often rely on third-party “link in bio” services for managing links to the stuff they endorse.
