If you’ve been salivating over the Asian dishes featured on The Meatmen Channel, you can now get a taste of the food in person.
The folks behind the YouTube channel have opened Rice., a new F&B concept in the heart of the Central Business District at Republic Plaza.
The eatery officially launches on March 26.
When asked why they decided to open a restaurant, The Meatmen Group’s managing director Stanley Phua tells AsiaOne: “After a decade as a digital-first brand, we felt it was time to bring our content into the real world.
“With the support of The Wolfpack, Rice. is our first physical expression of everything The Meatmen Channel stands for.”
The eatery is the team’s love letter to rice, which they describe as a staple that is at the heart of many cultures and everyday meals.
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“Rice. is a tribute to our Asian roots, where we honour and explore how rice can transform with its people,” Stanley says. “Thus, it felt very natural to us to name our first concept over a staple grain in our culture.”
At Rice., diners can sample dishes curated and loved by The Meatmen Channel team.
