Singapore influencer Novita Lam slammed by netizens over ‘insensitive’ wordplay on Iran and Israel in fitness post, Singapore News

Several netizens criticised her comments, calling them inappropriate and thoughtless.

“Poorly executed pun. Makes light of a real conflict where people are suffering and dying on both sides of the war. Turning war into wordplay for social media and attention shows her lack of empathy and awareness,” one user wrote. 

“Crazy and insensitive thing to post,” commented another. 

“There are fellow Singaporeans who are stuck there, and she gives such comments. Many people are unable to leave now, not just Singaporeans. The locals there are in a war zone — quite insensitive of her,” added another. 

In a follow-up post on Wednesday, Lam acknowledged her mistake, writing: “I would like to apologise for a story I posted earlier. It was insensitive and hurtful especially with what is happening around the world right now.” 

She said the post was removed as soon as she realised her mistake, and added that she would be more mindful of her actions moving forward.

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xingying.koh@asiaone.com