Housing in Hong Kong is expensive and, according to various international surveys, the city ranked among the world’s most unaffordable places to live in 2025.
Housing in Hong Kong is expensive and, according to various international surveys, the city ranked among the world’s most unaffordable places to live in 2025.
Despite this, property agencies remain prolific, especially in Hong Kong’s more affluent districts, and their shop windows are always covered with posters of new tower blocks set against beautiful, computer-generated backdrops.
“Memories Per S.F.” examines Hong Kong’s past through a private collection of vintage sales brochures, tracing the evolution of the city’s housing market and offering a reminder of a time when a home was not a commodity that comes with a lifelong debt.

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