The US$599 MacBook Neo proves it is possible to make a laptop that stays true to Apple’s reputation for craftsmanship, performance and reliability – even at roughly half the price of the popular MacBook Air. With that price point, the company is opening up macOS to a completely new market of first-time buyers who previously could not afford to splurge, or preferred not to.
The Neo is a product that was once unthinkable from a company that spent years panning the idea of netbooks and never bothered to make a budget laptop of its own. But that was before Apple started equipping Macs with its own in-house silicon, upping the ante for what consumers expect in terms of battery life even when pushing these machines to their full potential.
