Certainly, growth in the local market has moderated from pandemic highs, but penetration remains among the highest in Southeast Asia.
Based on our research, Singapore ordered about US$2.9 billion worth of food deliveries in 2025. For perspective, that is 44 per cent of Indonesia’s total value despite Indonesia having a population 46 times larger.
That said, local user behaviour has changed. Order frequency has stabilised. Consumers are more price-sensitive given the choices of delivery, self-pick-up and dine-out. Promotional intensity too has normalised from pandemic-era highs.
