Consumer watchdog puts beauty chain on alert list after complaints; one customer allegedly charged S$370,000

Consumer watchdog puts beauty chain on alert list after complaints; one customer allegedly charged S0,000


SINGAPORE: Singapore’s consumer watchdog on Wednesday (Oct 15) warned the public about a beauty chain after receiving dozens of complaints, including one case in which a customer was allegedly charged at least S$370,000 for products and packages.

Between Aug 1, 2024, and Oct 14 this year, CASE received 53 complaints against DNA Brands Co, which operates beauty salons under the Beautique brand and retail stores under The Mineral Boutique brand, among others.

Most consumers said they were misled or pressured by sales assistants into purchasing excessive packages or products, involving a total amount of more than S$980,000, said CASE in a news release.



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